A chance to brand a city and launch the UK City Of Culture Festival 2021. Coventry may have fallen on hard times but she has a proud and diverse cultural history - and not just The Specials. We created the theme "Coventry Moves" around the city's pioneering automotive history - and also the spirit of reinvention and positive change that saw Cov rebuild and rise again after the blitz. From this came a beautiful, brutalist modular brand - ever moving and evolving just like the city itself. We then told the hidden cultural story of the city through mixed media. From Lady Godiva to the new brutalist cathedral rising from the flames of the blitz. From The Specials to Pa Salieu and electronic pioneer Delia Derbyshire. From the land speed record breaking Bluebird to Cov's wheelchair basketball team.
Soundtracked by Coventry legend Clint Mansell. Much love and thanks to Ewan Jones Morris and Friends Electric for collaborating with us on this epic story.