"For The Coming Age" - Brand Creation And Launch
Launching a new fashion brand for young people in collaboration with ASOS. We told the story of a generation coming of age in the UK by casting 100 people turning 18 in 2018. Not just a campaign - we created and launched the brand from scratch - a beautiful experience giving a space for so many bright young people to have their say. With 100 films and 100 stills created this Herculean task was true representation for a generation - a labour of love.
Much love and endless gratitude to Dan Emmerson and Somesuch and Tom Sloan at LaLa Land for collaborating with us on this amazing campaign.