There will never be another spring like 2021 - never will we have needed the end of a winter more. To get the UK out of the gloom and into the light we created "We Will Grow Again". A story of how the human spirit can't be cowed forever and how hope can be planted like seeds to emerge again - just like the flowers in our gardens. To highlight B&Q's incredible range of over 2000 plants we accompanied the film with a mind-bending installation of every plant they sell to create our print and OOH.
Much love and thanks to Sacred Egg at RiffRaff and Dan Tobin Smith for helping us create this stunning & beautiful work.